CPS Cards Blog

Protecting Your Gift Card Program from Fraud

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With the rise in popularity of gift cards over the past several years, gift card fraud has seen an increase as well.

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When Customers are Slow to Adopt Mobile Loyalty Programs

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Just as consumers have been slow to adopt mobile wallets, retail loyalty programs are finding themselves up against a similar challenge.

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Is Your Healthcare Card Vendor HIPAA-Compliant?

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Only a handful of card companies have established safeguards to protect electronic patient data – CPS Cards is one of them.

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How to Increase Restaurant Sales this Holiday Season

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The holiday season is here and restaurants are kicking their marketing into overdrive to help gain market share. Here’s how they are doing it.

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5 Ways to Earn Retail Loyalty – Lessons from Kohl’s

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Kohl’s is a retail leader when it comes to developing programs that drive customer loyalty. Here are five ways they are doing it.

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b2b gift card

Selecting a B2B Gift Card Vendor – 5 Things to Consider

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Gift cards have become the incentive of choice for many companies. Therefore, it is essential to have an effective B2B gift card fulfillment program.

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NFC in Direct Mail: The Pros and Cons

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NFC, or near field communications, is growing in popularity, especially in the retail space. Now, marketers are finding new ways to use it, including in direct mail.

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9 Ways to Merchandise In-Store Gift Cards

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Many consumers buy gift cards online or at gift card malls, but overlook buying them at a retailer’s location. Why? Because they are simply not merchandised properly. Here are some tips on how to make your gift cards stand out.

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9 Reasons Plastic Cards Are Here to Stay

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Adoption of digital payment solutions by both merchants and consumers is progressing at a slow rate, which has prolonged the use of plastic cards.

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Laminated vs. UV Coated – Which is right for your card program?

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A great side-by-side comparison of laminated vs. UV coated cards for gift, loyalty, and membership card programs.

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