CPS Cards Blog

When Customers are Slow to Adopt Mobile Loyalty Programs

by Marisa Cogan

Just as consumers have been slow to adopt mobile wallets, retail loyalty programs are finding themselves up against a similar challenge.

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Is Your Healthcare Card Vendor HIPAA-Compliant?

by Marisa Cogan

Only a handful of card companies have established safeguards to protect electronic patient data – CPS Cards is one of them.

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How to Increase Restaurant Sales this Holiday Season

by Marisa Cogan

The holiday season is here and restaurants are kicking their marketing into overdrive to help gain market share. Here’s how they are doing it.

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5 Ways to Earn Retail Loyalty – Lessons from Kohl’s

by Marisa Cogan

Kohl’s is a retail leader when it comes to developing programs that drive customer loyalty. Here are five ways they are doing it.

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b2b gift card

Selecting a B2B Gift Card Vendor – 5 Things to Consider

by Tom Knaus

Gift cards have become the incentive of choice for many companies. Therefore, it is essential to have an effective B2B gift card fulfillment program.

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NFC in Direct Mail: The Pros and Cons

by Marisa Cogan

NFC, or near field communications, is growing in popularity, especially in the retail space. Now, marketers are finding new ways to use it, including in direct mail.

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9 Ways to Merchandise In-Store Gift Cards

by Marisa Cogan

Many consumers buy gift cards online or at gift card malls, but overlook buying them at a retailer’s location. Why? Because they are simply not merchandised properly. Here are some tips on how to make your gift cards stand out.

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9 Reasons Plastic Cards Are Here to Stay

by Marisa Cogan

Adoption of digital payment solutions by both merchants and consumers is progressing at a slow rate, which has prolonged the use of plastic cards.

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Laminated vs. UV Coated – Which is right for your card program?

by Marisa Cogan

A great side-by-side comparison of laminated vs. UV coated cards for gift, loyalty, and membership card programs.

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3 Things to Consider Before Launching Your Next Pharma or Co-Pay Card Program

by Tom Knaus & Marisa Cogan

If you’re in the market for pharmacy discount or co-pay cards you’ll want to read this.

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