CPS Cards Blog

Why Every Ecommerce Business Should Offer Physical Gift Cards

by Marisa Cogan

Ecommerce websites often focus on serving up everything digitally, including gift cards, but it may be time to re-think that strategy.

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Elevate Seasonal Gift Card Sales with Pop-Up Displays

by Marisa Cogan

Pop-up displays are an easy and economical way to bring attention to your gift cards, especially during seasonal holidays.

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Why Direct Mail is a Worthy Opponent of Digital Marketing

by Marisa Cogan

Direct mail is rising as digital marketing avenues become over saturated and email open rates do not meet marketers expectations.

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Improving Your Customers’ Checkout Experience

by Marisa Cogan

As retailers continue to focus on technology to drive sales, they are missing the boat on one key area of the customer experience – the checkout.

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Card Embossing: More Than Meets the Eye

by Marisa Cogan

Although card embossing is a long-standing personalization technique, it requires knowledge and expertise to get it just right.

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CPS Cards’ 2016 Top 10 Blog Posts

by Marisa Cogan

The (card) topics that were of most interest last year!

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Direct Mail Appeals to the Senses

Appealing to the Senses: Why Direct Mail is Memorable

by Marisa Cogan

A printed direct mail piece appeals to more senses than digital marketing and is remembered longer.

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Live Stamps: Make Your Next Mailing Personal

by Marisa Cogan

There are many benefits to adding a live stamp to your mailing. Here are just a few.

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How to Get Consumers to Buy More Gift Cards

by Marisa Cogan

Our newest Slideshare presentation can help you sell more gift cards.

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Vetting a Gift Card Vendor: Five Questions to Ask (and Why)

by Marisa Cogan

How do you know which gift card vendors are experienced and reliable? Here are five questions to ask during your vetting process.

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