CPS Cards Blog

Tips for Preparing Card Data

by Marisa Cogan

Data is the most important component of any card, whether it be a gift card, membership card or healthcare ID card.

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Preemptive Strike: Boosting Gift Card Sales Thru Direct Mail

by Marisa Cogan

Retailers are using direct mail to sell more gift cards this holiday season, here’s how…

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Financial Lending: How Direct Mail Can Help You Convert More Leads into Borrowers

by Marisa Cogan

Adding a card to your direct mail campaign is a great way to improve lift and drive more business.

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Healthcare Cards: The Risk of In-House Production

by Marisa Cogan

Producing your own healthcare cards may seem like a cost-savings, but the risks associated with a HIPAA breach may cost way more.

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Direct Mail: How to Amplify Your Marketing Message

by Marisa Cogan

Looking to make your direct mail more effective? Consider expanding your marketing “real estate” with an 11 x 17 direct mailer.

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Protecting Your Card Program From a Natural Disaster

by Marisa Cogan

Nobody thinks about a possible natural disaster, until it happens. This is why a disaster recovery plan is critical for your business.

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Why Every Ecommerce Business Should Offer Physical Gift Cards

by Marisa Cogan

Ecommerce websites often focus on serving up everything digitally, including gift cards, but it may be time to re-think that strategy.

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Elevate Seasonal Gift Card Sales with Pop-Up Displays

by Marisa Cogan

Pop-up displays are an easy and economical way to bring attention to your gift cards, especially during seasonal holidays.

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Why Direct Mail is a Worthy Opponent of Digital Marketing

by Marisa Cogan

Direct mail is rising as digital marketing avenues become over saturated and email open rates do not meet marketers expectations.

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Improving Your Customers’ Checkout Experience

by Marisa Cogan

As retailers continue to focus on technology to drive sales, they are missing the boat on one key area of the customer experience – the checkout.

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