Pop-up displays are an easy and economical way to bring attention to your gift cards, especially during seasonal holidays.
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Why Direct Mail is a Worthy Opponent of Digital Marketing
Direct mail is rising as digital marketing avenues become over saturated and email open rates do not meet marketers expectations.
Continue ReadingImproving Your Customers’ Checkout Experience
As retailers continue to focus on technology to drive sales, they are missing the boat on one key area of the customer experience – the checkout.
Continue ReadingCard Embossing: More Than Meets the Eye
Although card embossing is a long-standing personalization technique, it requires knowledge and expertise to get it just right.
Continue ReadingCPS Cards’ 2016 Top 10 Blog Posts
The (card) topics that were of most interest last year!
Continue ReadingAppealing to the Senses: Why Direct Mail is Memorable
A printed direct mail piece appeals to more senses than digital marketing and is remembered longer.
Continue ReadingLive Stamps: Make Your Next Mailing Personal
There are many benefits to adding a live stamp to your mailing. Here are just a few.
Continue ReadingHow to Get Consumers to Buy More Gift Cards
Our newest Slideshare presentation can help you sell more gift cards.
Continue ReadingVetting a Gift Card Vendor: Five Questions to Ask (and Why)
How do you know which gift card vendors are experienced and reliable? Here are five questions to ask during your vetting process.
Continue ReadingTips for Selling Gift Cards Through Third-Party Distributors
Need to sell more gift cards through your third-party aggregator? Here are a few tips for standing out on an in-store display.
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