CPS Cards Blog

Card Embossing: More Than Meets the Eye

by Marisa Cogan

Although card embossing is a long-standing personalization technique, it requires knowledge and expertise to get it just right.

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CPS Cards’ 2016 Top 10 Blog Posts

by Marisa Cogan

The (card) topics that were of most interest last year!

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Direct Mail Appeals to the Senses

Appealing to the Senses: Why Direct Mail is Memorable

by Marisa Cogan

A printed direct mail piece appeals to more senses than digital marketing and is remembered longer.

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Live Stamps: Make Your Next Mailing Personal

by Marisa Cogan

There are many benefits to adding a live stamp to your mailing. Here are just a few.

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How to Get Consumers to Buy More Gift Cards

by Marisa Cogan

Our newest Slideshare presentation can help you sell more gift cards.

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Vetting a Gift Card Vendor: Five Questions to Ask (and Why)

by Marisa Cogan

How do you know which gift card vendors are experienced and reliable? Here are five questions to ask during your vetting process.

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Tips for Selling Gift Cards Through Third-Party Distributors

by Marisa Cogan

Need to sell more gift cards through your third-party aggregator? Here are a few tips for standing out on an in-store display.

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Inside Indicias: The Basics for Your Next Direct Mail Project

by Marisa Cogan

Considering using an indicia on your next direct mail project? Here are the basics to this bulk mail postage option.

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How To Increase Gift Card Sales – 6 Merchandising Tips

by Marisa Cogan

Gift cards are just like any other product, they need to be merchandised in order to maximize sales.

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Embossed Cards: Tips for Your Next Direct Mail Campaign

by Marisa Cogan

Adding embossed cards to your direct mail can help improve lift. Here are some tips to help you get started.

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