7 Ways Embossed Cards Improve Your Direct Mail
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Direct mail has been an integral part of marketing for decades, with embossed cards being one of the most popular mediums. Embossed cards offer a unique and memorable way to make an impression on potential customers, reinforcing the message of the campaign and increasing response rates.
Here are 7 additional benefits of embossed cards with direct mail:
1. Attention-grabbing: Embossing adds a tactile dimension to the card that makes it more eye-catching and memorable.
2. Perceived value: Embossing can make the card feel more premium and valuable, which can increase the perceived value of the offer or message on the card.
3. Branding: Embossing can be used to add a logo, design, or other branding elements in a subtle but effective way.
4. Personalization: Embossing can be used to add the recipient’s personalized details to the card, which can increase the relevance and effectiveness of the message.
5. Impactful: Embossing can make the card more impactful, which can increase the chances of the recipient taking action, such as visiting a website or redeeming an offer.
6. Durability: Embossed cards often have a more durable feel, which increases the chances of being kept and reused.
7. Creates a sense of exclusivity: Embossing adds an element of luxury and exclusivity, making the card feel special.
Research has shown that embossing cards can increase response rates by as much as 25–50%, resulting in a significant lift in direct mail results. To learn more, contact CPS today!