Unlock the Power of Direct Mail: Millennials Are Listening!

by Sean Huban

In today’s digital age, one might think that traditional direct mail has lost its impact. But recent studies reveal a surprising truth: direct mail matters now more than ever, especially among millennials—the generation often dubbed as the digital natives.

According to the USPS, millennials are not just responsive to direct mail; they’re embracing it:

  • A staggering 62% of respondents visited a store in the last month based on information received via mail.
  • 75% confessed that receiving personal mail made them feel valued and significant.
  • And a solid 65% expressed their fondness for mailed savings offers from retail businesses.

Our research uncovered additional compelling statistics to support this claim:

  • The DMA reports that millennials perceive paper mail as more reliable.
  • An impressive 76% of consumers trust direct mail when making purchasing decisions.
  • Surpassing all combined digital channels by nearly 270%, direct mail emerges as the undeniable champion.

We delved deeper into the USPS Mail Moments Review, and found more eye-opening insights:

  • An astounding 84% of millennials take the time to peruse through their mail.
  • Surprisingly, 64% of them prefer scanning their mail over sifting through their emails.

And here’s the kicker: with response rates for 18-21-year-olds at a solid 12%, the measurable ROI on direct mail targeting millennials is undeniable. Personalized direct mail emerges as a strategic powerhouse in reaching this demographic effectively.

At CPS, we offer retailers, direct mail marketers, and mailing companies cutting-edge card personalization services, enhancing the impact of any campaign. Visit cpscards.com to learn more.