CPS Cards Blog

Mobile Loyalty: 4 Reasons Why Consumers Prefer Cards

by Marisa Cogan

Consumers are not as enamored with mobile loyalty programs as you may think. In fact, some customers want their loyalty cards back.

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healthcare insurance cards

The Consumerization of Healthcare – How to Think Like a Consumer Brand

by Marisa Cogan

More consumers are purchasing their own health insurance since the implementation of the ACA…

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5 Ways to Use Direct Mail More Effectively

by Marisa Cogan

73% of consumers prefer direct mail over other forms of advertising, so is it a part of your marketing strategy?

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Why Embossed Cards are Still Relevant in a Digital World

by Marisa Cogan

We live in a technology-driven world, yet embossed cards still have a place in our society. Learn why they remain popular in our mobile world.

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Loyalty Programs: The Challenge with Going Mobile

by Marisa Cogan

Although mobile technology plays a major role in our society today, there is still a place for loyalty cards.

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The Healthcare Kit: Your Prescription for a Better Brand

by Marisa Cogan

Healthcare kits can help insurers rise above the competition in today’s evolving marketplace.

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Direct Mail Secrets: How to Quickly Add a Card to Your Campaign

by Tom Knaus

Learn how we helped one client add more than 6 million cards to their direct marketing campaign in less than four weeks.

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Direct Mail: Getting That Envelope Opened

by Marisa Cogan

Direct mail is only effective if you can get the recipient to open the envelope.

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B2B Gift Card Programs: The Benefits for Merchants

by Marisa Cogan

Many companies rely on B2B gift card programs for incentive & rewards. Do you offer one?

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Protecting Your Gift Card Program from Fraud

by Marisa Cogan

With the rise in popularity of gift cards over the past several years, gift card fraud has seen an increase as well.

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