CPS Cards Blog

Our First ASAE Annual Experience

by Marisa Cogan

Enjoy a little insight into our trip to ASAE Annual Meeting & Expo in Detroit.

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Four Things Driving Gift Card Packaging

by Tom Knaus

Your approach to gift card packaging depends on what is driving your decisions.

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Gift Cards: Paper or Plastic?

by Marisa Cogan

Their time has come – paper cards. Not to say they haven’t been around for a while, but the adoption of paper cards for advertising, and now gift, is growing significantly.

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How to Make Your Members Feel Like They Belong

by Marisa Cogan

A membership kit can make a great first impression and it can help to engage new members immediately.

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How a Membership Card Can Help You Retain Members

by Marisa Cogan

Is that paper membership card hurting your brand? A high quality plastic card leaves a better impression and helps you retain members.

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Gift Cards and Carriers – a Perfect Match

by Marisa Cogan

If your brand offers a variety of gift cards and carriers, consider asking your card vendor to use a coding system to ensure a “perfect match.”

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Retail Insight: How to Improve Your Email Open Rates

by Marisa Cogan

An email that drives business into your retail location is only beneficial if your customer opens it, plain and simple.

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Magnetic Stripes: Decoding Their Data for Your Gift, Loyalty and Membership Cards

by Marisa Cogan

Before adding mag stripes to your card, there are some things you should know. This guide will help.

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How To Use Co-Branded Gift Cards to Drive Sales

by Marisa Cogan

Gift card managers, have you considered partnering with another brand to increase gift card sales?

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6 Tips for Boosting Gift Card Sales

by Marisa Cogan

With gift card sales expected to reach $140 billion by 2016, they can be a substantial revenue source for your business.

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