CPS Cards Blog

Vetting a Gift Card Vendor: Five Questions to Ask (and Why)

by Chris Fuchs

How do you know which gift card vendors are experienced and reliable? Here are five questions to ask during your vetting process.

by Chris Fuchs

Need to sell more gift cards through your third-party aggregator? Here are a few tips for standing out on an in-store display.

by Chris Fuchs

Considering using an indicia on your next direct mail project? Here are the basics to this bulk mail postage option.

by Chris Fuchs

Gift cards are just like any other product, they need to be merchandised in order to maximize sales.

by Chris Fuchs

Adding embossed cards to your direct mail can help improve lift. Here are some tips to help you get started.

by Chris Fuchs

Consumers are not as enamored with mobile loyalty programs as you may think. In fact, some customers want their loyalty cards back.

by Chris Fuchs

73% of consumers prefer direct mail over other forms of advertising, so is it a part of your marketing strategy?

by Chris Fuchs

We live in a technology-driven world, yet embossed cards still have a place in our society. Learn why they remain popular in our mobile world.

by Chris Fuchs

Although mobile technology plays a major role in our society today, there is still a place for loyalty cards.

by Chris Fuchs

Healthcare kits can help insurers rise above the competition in today’s evolving marketplace.