Many consumers buy gift cards online or at gift card malls, but overlook buying them at a retailer’s location. Why? Because they are simply not merchandised properly. Here are some tips on how to make your gift cards stand out.
Continue ReadingCPS Cards Blog
9 Reasons Plastic Cards Are Here to Stay
Adoption of digital payment solutions by both merchants and consumers is progressing at a slow rate, which has prolonged the use of plastic cards.
Continue ReadingLaminated vs. UV Coated – Which is right for your card program?
A great side-by-side comparison of laminated vs. UV coated cards for gift, loyalty, and membership card programs.
Continue Reading3 Things to Consider Before Launching Your Next Pharma or Co-Pay Card Program
If you’re in the market for pharmacy discount or co-pay cards you’ll want to read this.
Continue ReadingOur First ASAE Annual Experience
Enjoy a little insight into our trip to ASAE Annual Meeting & Expo in Detroit.
Continue ReadingFour Things Driving Gift Card Packaging
Your approach to gift card packaging depends on what is driving your decisions.
Continue ReadingGift Cards: Paper or Plastic?
Their time has come – paper cards. Not to say they haven’t been around for a while, but the adoption of paper cards for advertising, and now gift, is growing significantly.
Continue ReadingHow to Make Your Members Feel Like They Belong
A membership kit can make a great first impression and it can help to engage new members immediately.
Continue ReadingHow a Membership Card Can Help You Retain Members
Is that paper membership card hurting your brand? A high quality plastic card leaves a better impression and helps you retain members.
Continue ReadingGift Cards and Carriers – a Perfect Match
If your brand offers a variety of gift cards and carriers, consider asking your card vendor to use a coding system to ensure a “perfect match.”
Continue Reading