CPS Cards Blog

Retail Insight: How to Improve Your Email Open Rates

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An email that drives business into your retail location is only beneficial if your customer opens it, plain and simple.

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Before adding mag stripes to your card, there are some things you should know. This guide will help.

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Gift card managers, have you considered partnering with another brand to increase gift card sales?

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With gift card sales expected to reach $140 billion by 2016, they can be a substantial revenue source for your business.

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PVC and Teslin have long been the predominate choices for loyalty cards. Which is right for you? Here is a side-by-side comparison.

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How merchants can overcome the challenge of keeping their stores stocked with gift and reward cards.

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What one national grocery retailer did when they lost their card vendor.

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Quality Management Systems help to eliminate mistakes and improve efficiencies.

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Digital clutter makes direct mail more effective and adding a card to your direct mail campaign improves lift and ROI.

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With around 100 million members, Walgreen’s Balance® Rewards program has become somewhat of a loyalty program legend.