CPS Cards Blog

Magnetic Stripes: Decoding Their Data for Your Gift, Loyalty and Membership Cards

by Chris Fuchs

Before adding mag stripes to your card, there are some things you should know. This guide will help.

by Chris Fuchs

Gift card managers, have you considered partnering with another brand to increase gift card sales?

by Chris Fuchs

With gift card sales expected to reach $140 billion by 2016, they can be a substantial revenue source for your business.

by Chris Fuchs

PVC and Teslin have long been the predominate choices for loyalty cards. Which is right for you? Here is a side-by-side comparison.

by Chris Fuchs

How merchants can overcome the challenge of keeping their stores stocked with gift and reward cards.

by Chris Fuchs

What one national grocery retailer did when they lost their card vendor.

by Chris Fuchs

Quality Management Systems help to eliminate mistakes and improve efficiencies.

by Chris Fuchs

Digital clutter makes direct mail more effective and adding a card to your direct mail campaign improves lift and ROI.

by Chris Fuchs

With around 100 million members, Walgreen’s Balance® Rewards program has become somewhat of a loyalty program legend.

by Chris Fuchs

What factors are important when comparing vendors for your gift card or loyalty program?