Mobile Loyalty: 4 Reasons Why Consumers Prefer Cards

by Marisa Cogan

Smartphones were created to replace everything – – books, cameras, radios, and, yes, even loyalty cards.  But how many apps can one consumer reasonably manage?
How many are forgotten about?  And is your loyalty app one of them?  Despite the allure of technology, consumers are not as enamored with mobile loyalty as you may think. In fact, some consumers want their cards back.  Here are four reasons why.

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