CPS Cards Blog

Why Direct Mail is a Worthy Opponent of Digital Marketing

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Direct mail is rising as digital marketing avenues become over saturated and email open rates do not meet marketers expectations.

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As retailers continue to focus on technology to drive sales, they are missing the boat on one key area of the customer experience – the checkout.

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Although card embossing is a long-standing personalization technique, it requires knowledge and expertise to get it just right.

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The (card) topics that were of most interest last year!

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A printed direct mail piece appeals to more senses than digital marketing and is remembered longer.

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There are many benefits to adding a live stamp to your mailing. Here are just a few.

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Our newest Slideshare presentation can help you sell more gift cards.

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How do you know which gift card vendors are experienced and reliable? Here are five questions to ask during your vetting process.

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Need to sell more gift cards through your third-party aggregator? Here are a few tips for standing out on an in-store display.

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Considering using an indicia on your next direct mail project? Here are the basics to this bulk mail postage option.