CPS Cards Blog

Card Embossing: More Than Meets the Eye

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Although card embossing is a long-standing personalization technique, it requires knowledge and expertise to get it just right.

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CPS Cards’ 2016 Top 10 Blog Posts

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The (card) topics that were of most interest last year!

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Direct Mail Appeals to the Senses

Appealing to the Senses: Why Direct Mail is Memorable

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A printed direct mail piece appeals to more senses than digital marketing and is remembered longer.

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Live Stamps: Make Your Next Mailing Personal

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There are many benefits to adding a live stamp to your mailing. Here are just a few.

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How to Get Consumers to Buy More Gift Cards

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Our newest Slideshare presentation can help you sell more gift cards.

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Vetting a Gift Card Vendor: Five Questions to Ask (and Why)

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How do you know which gift card vendors are experienced and reliable? Here are five questions to ask during your vetting process.

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Tips for Selling Gift Cards Through Third-Party Distributors

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Need to sell more gift cards through your third-party aggregator? Here are a few tips for standing out on an in-store display.

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Inside Indicias: The Basics for Your Next Direct Mail Project

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Considering using an indicia on your next direct mail project? Here are the basics to this bulk mail postage option.

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How To Increase Gift Card Sales – 6 Merchandising Tips

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Gift cards are just like any other product, they need to be merchandised in order to maximize sales.

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Embossed Cards: Tips for Your Next Direct Mail Campaign

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Adding embossed cards to your direct mail can help improve lift. Here are some tips to help you get started.

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