CPS Cards Blog

Vetting a Gift Card Vendor: Five Questions to Ask (and Why)

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How do you know which gift card vendors are experienced and reliable? Here are five questions to ask during your vetting process.

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Need to sell more gift cards through your third-party aggregator? Here are a few tips for standing out on an in-store display.

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Considering using an indicia on your next direct mail project? Here are the basics to this bulk mail postage option.

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Gift cards are just like any other product, they need to be merchandised in order to maximize sales.

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Adding embossed cards to your direct mail can help improve lift. Here are some tips to help you get started.

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Consumers are not as enamored with mobile loyalty programs as you may think. In fact, some customers want their loyalty cards back.

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More consumers are purchasing their own health insurance since the implementation of the ACA…

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73% of consumers prefer direct mail over other forms of advertising, so is it a part of your marketing strategy?

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We live in a technology-driven world, yet embossed cards still have a place in our society. Learn why they remain popular in our mobile world.

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Although mobile technology plays a major role in our society today, there is still a place for loyalty cards.