CPS Cards Blog

Gift Cards: Trends & Preferences (Part 2)

by CPS Cards

As the gift card industry evolves, businesses must pay attention to trends and consumer preferences according to Fiserv’s Q22023 survey. AI-Designed Artwork: Embracing AI’s Creative Potential Artificial Intelligence (AI) has become a game-changer in various industries, and the gift card sector is no exception. However, opinions on AI’s role in gift cards vary among survey […]

Trends Gift Card Promotions and Preferences – Part 1

by CPS Cards

Gift cards continue to be popular as the go-to option for gifting, offering recipients the freedom to choose their own desired items. In recent years, various promotional strategies have emerged to enhance the appeal of gift cards, attracting both buyers and receivers. Let’s take a closer look at the most popular gift card promotions according […]

Gift Cards: People Want the Real Thing

by admin

Gift-giving has been an essential part of human interaction for centuries. As technology advances, so does the way we give and receive gifts. Today, digital gift cards are becoming increasingly popular, providing a convenient and practical alternative to traditional physical gift cards. However, a recent study from West Virginia University suggests that people still prefer […]

Promoting Loyalty (Part 2)

by CPS Cards

Following up on our last post, part 2 outlines the benefits of loyalty cards for your business. Loyalty cards are a great way for businesses to incentivize customer loyalty, offering a range of benefits both to them and to the customers who use them. Here are five of the top benefits of loyalty cards: CPS […]

Promoting Loyalty (Part 1)

by CPS Cards

Loyalty cards have become a major part of the shopping experience. From earning points to enjoying discounts, they offer a wide range of benefits. With the right strategy, customers can maximize the value of their loyalty cards to save time and money. One of the biggest benefits of loyalty cards is the ability to earn […]