CPS Cards Blog

Tips for Preparing Card Data

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Data is the most important component of any card, whether it be a gift card, membership card or healthcare ID card.

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Retailers are using direct mail to sell more gift cards this holiday season, here’s how…

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Adding a card to your direct mail campaign is a great way to improve lift and drive more business.

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Producing your own healthcare cards may seem like a cost-savings, but the risks associated with a HIPAA breach may cost way more.

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Looking to make your direct mail more effective? Consider expanding your marketing “real estate” with an 11 x 17 direct mailer.

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Nobody thinks about a possible natural disaster, until it happens. This is why a disaster recovery plan is critical for your business.

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Ecommerce websites often focus on serving up everything digitally, including gift cards, but it may be time to re-think that strategy.

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Pop-up displays are an easy and economical way to bring attention to your gift cards, especially during seasonal holidays.

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Direct mail is rising as digital marketing avenues become over saturated and email open rates do not meet marketers expectations.

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As retailers continue to focus on technology to drive sales, they are missing the boat on one key area of the customer experience – the checkout.