Gift-giving has been an essential part of human interaction for centuries. As technology advances, so does the way we give and receive gifts. Today, digital gift cards are becoming increasingly popular, providing a convenient and practical alternative to traditional physical gift cards. However, a recent study from West Virginia University suggests that people still prefer […]
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Promoting Loyalty (Part 2)
Following up on our last post, part 2 outlines the benefits of loyalty cards for your business. Loyalty cards are a great way for businesses to incentivize customer loyalty, offering a range of benefits both to them and to the customers who use them. Here are five of the top benefits of loyalty cards: CPS […]
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Promoting Loyalty (Part 1)
Loyalty cards have become a major part of the shopping experience. From earning points to enjoying discounts, they offer a wide range of benefits. With the right strategy, customers can maximize the value of their loyalty cards to save time and money. One of the biggest benefits of loyalty cards is the ability to earn […]
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Tips for Preparing Card Data
Data is the most important component of any card, whether it be a gift card, membership card or healthcare ID card.
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Preemptive Strike: Boosting Gift Card Sales Thru Direct Mail
Retailers are using direct mail to sell more gift cards this holiday season, here’s how…
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Financial Lending: How Direct Mail Can Help You Convert More Leads into Borrowers
Adding a card to your direct mail campaign is a great way to improve lift and drive more business.
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Healthcare Cards: The Risk of In-House Production
Producing your own healthcare cards may seem like a cost-savings, but the risks associated with a HIPAA breach may cost way more.
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Direct Mail: How to Amplify Your Marketing Message
Looking to make your direct mail more effective? Consider expanding your marketing “real estate” with an 11 x 17 direct mailer.
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Protecting Your Card Program From a Natural Disaster
Nobody thinks about a possible natural disaster, until it happens. This is why a disaster recovery plan is critical for your business.
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Why Every Ecommerce Business Should Offer Physical Gift Cards
Ecommerce websites often focus on serving up everything digitally, including gift cards, but it may be time to re-think that strategy.
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