NFC, or near field communications, is growing in popularity, especially in the retail space. Now, marketers are finding new ways to use it, including in direct mail.
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9 Ways to Merchandise In-Store Gift Cards
Many consumers buy gift cards online or at gift card malls, but overlook buying them at a retailer’s location. Why? Because they are simply not merchandised properly. Here are some tips on how to make your gift cards stand out.
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9 Reasons Plastic Cards Are Here to Stay
Adoption of digital payment solutions by both merchants and consumers is progressing at a slow rate, which has prolonged the use of plastic cards.
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Laminated vs. UV Coated – Which is right for your card program?
A great side-by-side comparison of laminated vs. UV coated cards for gift, loyalty, and membership card programs.
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3 Things to Consider Before Launching Your Next Pharma or Co-Pay Card Program
If you’re in the market for pharmacy discount or co-pay cards you’ll want to read this.
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Our First ASAE Annual Experience
Enjoy a little insight into our trip to ASAE Annual Meeting & Expo in Detroit.
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Four Things Driving Gift Card Packaging
Your approach to gift card packaging depends on what is driving your decisions.
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Gift Cards: Paper or Plastic?
Their time has come – paper cards. Not to say they haven’t been around for a while, but the adoption of paper cards for advertising, and now gift, is growing significantly.
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How to Make Your Members Feel Like They Belong
A membership kit can make a great first impression and it can help to engage new members immediately.
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How a Membership Card Can Help You Retain Members
Is that paper membership card hurting your brand? A high quality plastic card leaves a better impression and helps you retain members.
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