The holiday season is here and restaurants are kicking their marketing into overdrive to help gain market share. Here’s how they are doing it.
Continue ReadingCPS Cards Blog
5 Ways to Earn Retail Loyalty – Lessons from Kohl’s
Kohl’s is a retail leader when it comes to developing programs that drive customer loyalty. Here are five ways they are doing it.
Continue Reading
Selecting a B2B Gift Card Vendor – 5 Things to Consider
Gift cards have become the incentive of choice for many companies. Therefore, it is essential to have an effective B2B gift card fulfillment program.
Continue Reading
NFC in Direct Mail: The Pros and Cons
NFC, or near field communications, is growing in popularity, especially in the retail space. Now, marketers are finding new ways to use it, including in direct mail.
Continue Reading
9 Ways to Merchandise In-Store Gift Cards
Many consumers buy gift cards online or at gift card malls, but overlook buying them at a retailer’s location. Why? Because they are simply not merchandised properly. Here are some tips on how to make your gift cards stand out.
Continue Reading
9 Reasons Plastic Cards Are Here to Stay
Adoption of digital payment solutions by both merchants and consumers is progressing at a slow rate, which has prolonged the use of plastic cards.
Continue Reading
Laminated vs. UV Coated – Which is right for your card program?
A great side-by-side comparison of laminated vs. UV coated cards for gift, loyalty, and membership card programs.
Continue Reading
3 Things to Consider Before Launching Your Next Pharma or Co-Pay Card Program
If you’re in the market for pharmacy discount or co-pay cards you’ll want to read this.
Continue Reading
Our First ASAE Annual Experience
Enjoy a little insight into our trip to ASAE Annual Meeting & Expo in Detroit.
Continue Reading
Four Things Driving Gift Card Packaging
Your approach to gift card packaging depends on what is driving your decisions.
Continue Reading