Many companies rely on B2B gift card programs for incentive & rewards. Do you offer one?
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Protecting Your Gift Card Program from Fraud
With the rise in popularity of gift cards over the past several years, gift card fraud has seen an increase as well.
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When Customers are Slow to Adopt Mobile Loyalty Programs
Just as consumers have been slow to adopt mobile wallets, retail loyalty programs are finding themselves up against a similar challenge.
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Is Your Healthcare Card Vendor HIPAA-Compliant?
Only a handful of card companies have established safeguards to protect electronic patient data – CPS Cards is one of them.
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How to Increase Restaurant Sales this Holiday Season
The holiday season is here and restaurants are kicking their marketing into overdrive to help gain market share. Here’s how they are doing it.
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5 Ways to Earn Retail Loyalty – Lessons from Kohl’s
Kohl’s is a retail leader when it comes to developing programs that drive customer loyalty. Here are five ways they are doing it.
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Selecting a B2B Gift Card Vendor – 5 Things to Consider
Gift cards have become the incentive of choice for many companies. Therefore, it is essential to have an effective B2B gift card fulfillment program.
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NFC in Direct Mail: The Pros and Cons
NFC, or near field communications, is growing in popularity, especially in the retail space. Now, marketers are finding new ways to use it, including in direct mail.
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9 Ways to Merchandise In-Store Gift Cards
Many consumers buy gift cards online or at gift card malls, but overlook buying them at a retailer’s location. Why? Because they are simply not merchandised properly. Here are some tips on how to make your gift cards stand out.
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9 Reasons Plastic Cards Are Here to Stay
Adoption of digital payment solutions by both merchants and consumers is progressing at a slow rate, which has prolonged the use of plastic cards.
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