Why Every Ecommerce Business Should Offer Physical Gift Cards

As brick and mortar retailers continue to struggle, direct-to-consumer eCommerce retailers appear to be the way of the future.  More and more consumers, especially Millennials, are looking for products to show up on their doorstep, rather than trudge to the mall and spend time out of their busy day to shop.

Since many online businesses don’t have a physical storefront, they make the mistake of thinking that they don’t need anything more than a digital marketing strategy to drive business.  However, the best retail marketers have learned that taking an omnichannel approach to marketing allows the brand to reach more consumers in more places and, in turn, provides better results.  This same omnichannel approach should be considered for gift cards, too.  Offering both an e-card and a physical gift card for purchase on an eCommerce site will appeal to a wider audience with varied preferences.  Plus, physical gift cards come with their own perks, like those listed below.

The fulfillment of physical gift cards can be a simple process, if you work with a knowledgeable vendor that is experienced with the process.  CPS Cards has more than 19 years of experience working with a wide range of retailers, both online and offline, to print, encode, package and fulfill both B2C and B2B gift card orders. Contact us for a free quote on your next gift card order.