Card Industry Glossary
Acrylonitrile butadiene styrene. Plastic used for smart card bodies created by injection molding.
Card used to allow entry through a device that verifies the card via swipe reading the mag stripe, radio frequency signaling of data on a chip, direct contact chip reading, or visual verification.
Number assigned to a card that is or will be assigned to the holder of that card upon activation.
In a computer system, switching a card number “on”, activates it and allows its use for authorized transactions.
Automatic Teller Machine. Device that reads a card, checks a computer system for activation and usage status, and allows for a variety of transactions to occur from issuing cash to providing stamps.
Business to Business. The marketing and supplying of goods and services between businesses. Closed loop cards are often distributed through this channel.
Business to Consumer. The marketing and supplying of goods and services from a business to a consumer. All types of cards are distributed over the counter or through the mail to consumers.
Business to Store. This is a subset of B2B. In the card market it means the distribution of gift type cards to retailers on a store by store basis to replenish card stock.
Bank Identification Number. The first six digits of a PAN that identifies which bank is the issuing bank.
Typically standard sized PVC plastic cards with no printing on them that may come in a wide variety of colors. These cards are then surface printed or personalized to identify them.
Letter, POS piece, or advertising document to which one or more cards is attached. Attaching can mean inserting into holes or slots, gluing, or via stickers.
Card Security Code
A security feature on credit/debit cards and “Network Branded” prepaid cards to protect against fraud. The first code, known as CVV1 or CVC1, is encoded on the magnetic stripe of the card and used when the card is physically presented at a “POS”. The second code, known as CVV2 or CVC2, is printed on the card and used for “Card Not Present” transactions, typically online or by telephone.
A calculated number based on an account number run through a formula or algorithm. The check digit is recalculated when the card is used to make sure it is a valid account number.
Plastic card with a micro-processor chip attached to it, also frequently called a smart card.
Retail cards that can only be redeemed for value with that same company or with other partners who have agreed to accept it.
A measure of the strength of a magnetic field. Fields are expressed as low or high by the terms LoCo and HiCo.
A card with a radio transmitter and receiver built into it that will contact with another device without having to touch one another.
Printing cards with inks based on oil or water that dry through absorption or evaporation.
Standard for all credit and debit cards as defined in ISO 7810. These card are 2 1/8” inches tall, 3 3/8” long, and 30mil in thickness. www.iso.org
Raised letters and numbers on the surface of a card.
The process of turning over unclaimed or abandoned property to a state authority. Frequently used in discussions concerning unclaimed or unused prepaid card money.
Method of representing electronic data on a magnetic strip through an electro magnet. Could also be used in conjunction with loading data into a card chip.
A gift card with the amount the card is worth at purchase preprinted on it.
Electronic Benefits Transfer: The distribution and redemption of government sponsored benefits via a card account.
The process of changing data through mathematical formulas so that it is unusable by an outside party.
Date after which a card can no longer be used.
Card representing an account with an amount of prepaid money in it which can be withdrawn or spent electronically.
Global System for Mobile Communication. Common international standard for digital mobile phones so they may communicate with one another.
A flat image which looks three-dimensional to the naked eye. Hot stamped on cards for security purposes.
A process using heat and pressure in card production facilities to fuse a flat image, foil, or signature panel securely to a card body.
International Standards Organization. Central international organization for creation and maintenance of industry standards. Many standards exist specifically for plastic cards.
An institution such as a retailer, bank or government department that bears the economic and legal responsibility, liability and risk for a prepaid or stored value product.
Process of creating a card out of one or more sheets of plastic materials typically, and combining them using heat, pressure, and / or adhesives to bring the layers together.
A combination of two or more digital images and a special lens material that creates an animated effect on a card.
Retailer card provided to customers as an ID and / or actuating device for earning credits for using the retailers services.
A band of magnetic material made up of tiny iron particles laid on a card and attached using heat and pressure. Often called the “mag” or “magstripe”, it is encoded or written to, and read by an electromagnet which aligns the particles in the stripe, and then reads back that alignment and the characters they represent.
A card used to identify a person as belonging to a particular organization. The card may used visually or electronically at times as well.
The unit of magnetic flux needed to cause the realignment of iron particles in a magnetic material such as a magnetic stripe.
Card that works like a CD with variable information recorded on it.
Near Field Communication. Mobile phone contactless technology to enable phones to act as a transaction device.
A reloadable prepaid card used by employers to deposit an employees’ pay in lieu of a check or electronic deposit to a DDA account.
The process of adding variable customer information to a card or form.
PolyVinyl Chloride, the most widely used plastic material for ID cards.
The process of adding sequential numbers to a card or form.
Personal Identification Number. Computer generated or customer selected number to be used with a card to authorize a transaction.
Card used for transactions that has funds allocated for that card in advance of its distribution.
Company that routes and settles transactions, typically financial, but could be used for loyalty and other value programs.
Point Of Sale. Merchant location with a terminal where a payment transaction takes place.
Print On Demand. Process of generating a printed paper or card immediately upon receipt of an electronic request. Could be variable text and / or background information.
Cards used specifically in advertising and distributed to encourage customers to buy products.
Merchandise Return Card
Card given to a customer for the value of an item that has been brought back to a merchant. Also called a Rebate Card.
Radio Frequency Identification. Electronic communication between a reader and a compatible chip often built into a plastic card.
Stored Value Card
Also called a prepaid card.
Number assigned to an account on the internet that can typically only be used to purchase products and services on the internet.
Cards that are have value from their presentation.
Method in which ink is forced through a design-bearing screen made of silk or other material onto the substrate being printed.
The area of a card where the cardholder signs for identification purposes.
Subscriber Identification Module. Computer chip and associated software placed on a card for the of GSM phones.
Unauthorized swipe reading a magnetic stripe on a card for the purpose of using it elsewhere to defraud the original account.
A card with one or more semiconductor chips imbedded in it.
Physical material used in the composition of a card.
UV printing refers to a type of ink used in the process. UV light is used to chemically dry these special inks in line.
Card Industry News, Case Studies & More
- Recent News CPS Cards Celebrates 20th Anniversary February 20, 2018 Leading card provider commemorates two decades of innovation and growth.
- From the Blog Tips for Preparing Card Data January 18, 2018 Data is the most important component of any card, whether it be a gift card, membership card or healthcare ID card.
- From the Blog Preemptive Strike: Boosting Gift Card Sales Thru Direct Mail December 14, 2017 Retailers are using direct mail to sell more gift cards this holiday season, here's how...
- From the Blog Financial Lending: How Direct Mail Can Help You Convert More Leads into Borrowers November 14, 2017 Adding a card to your direct mail campaign is a great way to improve lift and drive more business.
- From the Blog Healthcare Cards: The Risk of In-House Production September 28, 2017 Producing your own healthcare cards may seem like a cost-savings, but the risks associated with a HIPAA breach may cost way more.
- From the Blog Direct Mail: How to Amplify Your Marketing Message September 13, 2017 Looking to make your direct mail more effective? Consider expanding your marketing "real estate" with an 11 x 17 direct mailer.
- From the Blog Protecting Your Card Program From a Natural Disaster August 31, 2017 Nobody thinks about a possible natural disaster, until it happens. This is why a disaster recovery plan is critical for your business.
- Recent News CPS Cards Boosts Production Capabilities with MX6100 August 23, 2017 CPS Cards announces the addition of the MX6100, a high-speed “card-to-envelope” system that greatly improves production efficiencies.
- Case Studies Launching a Unique Healthcare ID Card and Member Communications Kit July 20, 2017 When a start-up healthcare company, that manages health plans for self-insured employers, needed a complex member ID card and kit, they turned to CPS Cards.
- Recent News CPS Cards Launches ConceaLabel™ to Help Retailers Combat Gift Card Fraud July 18, 2017 CPS Cards launches a patent-pending suite of label solutions designed to prevent gift card fraud.
- From the Blog Why Every Ecommerce Business Should Offer Physical Gift Cards June 19, 2017 Ecommerce websites often focus on serving up everything digitally, including gift cards, but it may be time to re-think that strategy.
- From the Blog Elevate Seasonal Gift Card Sales with Pop-Up Displays May 9, 2017 Pop-up displays are an easy and economical way to bring attention to your gift cards, especially during seasonal holidays.