Boost Direct Mail with Plastic Cards – 7 Ways

Want to stand out in a crowded mailbox? Plastic cards grab attention, feel valuable, and drive results. Here’s why they work:

1. Perceived Value
   • 56% of consumers say they’re more likely to trust a brand that sends high-quality physical mail, and plastic cards feel premium.
2. Higher Open & Engagement Rates
   • Direct mail with plastic cards increases open rates to 95%+ and can boost response rates by 2-3x over standard mail.
3. Versatility
   • 75% of consumers use loyalty and membership cards regularly. Use plastic cards for loyalty programs, gift cards, memberships, or even sample experiences.
4. Personalization & Action-Driven
   • Personalized mail drives a 135% increase in response rates compared to non-personalized mail. Adding names, unique codes, and clear Calls-to-Action increases engagement.
5. Brand Reinforcement
   • 60% of consumers keep promotional plastic cards for more than a year, ensuring repeated brand exposure.
6. Trackable Results
   • QR codes and unique codes provide real-time tracking, helping businesses measure success and refine future campaigns.
7. Cuts Through Digital Clutter
   • With the average person receiving over 121 emails per day, physical mail has a higher recall rate (75%) compared to digital ads (44%).In a digital-heavy world, direct mail with plastic cards stands out as a unique and memorable marketing tactic

For 25+ years, CPS has supported direct mailers with personalized cards that get results.   We partner with companies nationwide with accurate and timely service every time.  Let’s connect!